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Kellogg Community College’s Associate in Applied Science in Sports Management degree program is designed for students to transfer to a four-year institution to continue toward a bachelor’s degree in the same or similar field of study or immediately enter into a career in fields including commercial recreation, physical education and/or the fitness industry.

The Sports Management degree path at KCC will take students through foundational aspects of the sports business, such as leadership and management, marketing, finance, history and entrepreneurship to prepare them for a world full of exciting events, fierce competition and impactful community effects.

For more information about KCC’s Sports Management Program, see:

Advising & Transfer

View transfer guides outlining opportunities for students looking to transfer their KCC credits to a four-year institution. Contact Academic Advising at 269-965-4124 or [email protected] to schedule an appointment to plot a personal transfer plan.

Additional Information

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Sports Management Careers

Possible job fields for graduates with an education in Sports Management include marketing and promotion, facilities management and operations and coaches and scouts, among others.

  • Marketing and promotion: Sport marketing professionals oversee the promotion of sports events and teams, including broadcasting, advertising, social media, digital platforms, ticket sales and community relations. They generally love sports and understand the history, attitudes and environment of players and fans. Top traits for careers in this area: analytical, creative, excellent communicator. The median annual wage for jobs in the marketing and promotions industry, according to the U.S. Bureau of Labor Statistics, is $63,000.
  • Facilities management and operations: Facility managers provide safe, clean and comfortable learning, working and living environments for people on a day-to-day basis. They oversee health and safety, cleaning, security and building maintenance. Top traits for careers in this area: leadership, business-oriented, strategic. The median annual wage for jobs in the facilities management and operations industry, according to the U.S. Bureau of Labor Statistics, is $96,940 .
  • Coaches and scouts: Coaches teach amateur and professional athletes the skills they need to succeed at their sport. Scouts look for new players, evaluate their skills and likelihood for success at the college, amateur or professional level. Top traits for careers in this area: Excellent communicator, dedicated, leader. The median annual wage for coaches and scouts, according to the U.S. Bureau of Labor Statistics, is $32,270.

Projected Job Outlook & Salary Info

For the latest employment and wage estimates for Sports Management careers in Michigan, visit the U.S. Department of Labor’s Bureau of Labor Statistics website at

Why Study Sports Management at KCC?

The Sports Management Program at Kellogg Community College offers students a unique path to a Sports Management degree that goes well beyond standard classroom learning, offering excellent instruction, professional certifications, Michigan Transfer Agreement completion and high school dual-enrollment opportunities.

Professional Certifications

Students completing the Sports Management Program at KCC have the opportunity to complete the following certifications in addition to their degree:

  • Medical First Responder (required course through EMT 110: Medical First Responder Training)
  • Personal Trainer (required course through PEP 205: Personal Training)
  • Sport Nutrition Specialist (required course through PEHL 200: Sports Nutrition)

Michigan Transfer Agreement

Graduates earning the Associate of Applied Science in Sports Management will have fulfilled all requirements of the Michigan Transfer Agreement, which guarantees the transfer of credits for select general education classes among colleges and universities in Michigan.

High School Dual Enrollment

KCC’s Sports Management Program welcomes dual-enrolled high school students. For students wanting hands-on experience, we highly recommend they meet with their high school athletic director for potential internship opportunities and other industry experience.

Sports Management Contacts

Bobby Beauchamp

Bobby Beauchamp

Executive Director, Business, Information Technology and Public Safety Education